PRU: Key Statistics for PRUDENTIAL FINL

Market Cap (intraday):	23.81B
Enterprise Value (14-Oct-04)³:	29.60B
Trailing P/E (ttm, intraday):	14.62
Forward P/E (fye 31-Dec-05)¹:	10.63
PEG Ratio (5 yr expected)¹:	1.02
Price/Sales (ttm):	0.89
Price/Book (mrq):	1.18
Enterprise Value/Revenue (ttm)³:	1.08
Enterprise Value/EBITDA (ttm)³:	N/A

FINANCIAL HIGHLIGHTS

Fiscal Year
Fiscal Year Ends:	31-Dec
Most Recent Quarter (mrq):	30-Jun-04

Profitability
Profit Margin (ttm):	7.01%
Operating Margin (ttm):	10.18%

Management Effectiveness
Return on Assets (ttm):	0.57%
Return on Equity (ttm):	7.80%

Income Statement
Revenue (ttm):	27.43B
Revenue Per Share (ttm):	50.801
Revenue Growth (lfy)³:	4.60%
Gross Profit (ttm)²:	27.91B
EBITDA (ttm):	N/A
Net Income Avl to Common (ttm):	1.68B
Diluted EPS (ttm):	3.127
Earnings Growth (lfy)³:	551.50%

Balance Sheet
Total Cash (mrq):	5.90B
Total Cash Per Share (mrq):	11.32
Total Debt (mrq)²:	11.21B
Total Debt/Equity (mrq):	0.543
Current Ratio (mrq):	N/A
Book Value Per Share (mrq):	39.443001

Cash Flow Statement
From Operations (ttm)³:	5.30B
Free Cashflow (ttm)³:	N/A

View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow

TRADING INFORMATION

Stock Price History
Beta:	0.457
52-Week Change:	20.34%
52-Week Change (relative to S&P500):	13.11%
52-Week High (17-Sep-04):	48.66
52-Week Low (5-Nov-03):	36.00
50-Day Moving Average:	46.59
200-Day Moving Average:	45.18

Share Statistics
Average Volume (3 month):	1,756,090
Average Volume (10 day):	1,753,000
Shares Outstanding:	521.00M
Float:	513.80M
% Held by Insiders:	1.38%
% Held by Institutions:	45.36%
Shares Short (as of 8-Sep-04):	5.21M
Daily Volume (as of 8-Sep-04):	N/A
Short Ratio (as of 8-Sep-04):	2.561
Short % of Float (as of 8-Sep-04):	1.01%
Shares Short (prior month):	5.54M

Dividends & Splits
Annual Dividend:	0.50
Dividend Yield:	1.07%
Dividend Date:	18-Dec-03
Ex-Dividend Date:	21-Nov-03
Last Split Factor (new per old)²:	N/A
Last Split Date:	N/A

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See Key Statistics Help for definitions of terms used.

Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 30-Jun-04)
ttm = Trailing Twelve Months (as of 30-Jun-04)
lfy = Last Fiscal Year (as of 31-Dec-03)
fye = Fiscal Year Ending
¹ = Data provided by Thomson; ² = Data provided by EDGAR Online;
³ = Data derived from multiple sources or calculated by Yahoo! Finance