RAI: Key Statistics for REYNOLDS AMRICAN

Market Cap (intraday):	10.13B
Enterprise Value (27-Oct-04)³:	9.78B
Trailing P/E (ttm, intraday):	73.23
Forward P/E (fye 31-Dec-05)¹:	9.31
PEG Ratio (5 yr expected)¹:	1.44
Price/Sales (ttm):	1.77
Price/Book (mrq):	1.39
Enterprise Value/Revenue (ttm)³:	1.73
Enterprise Value/EBITDA (ttm)³:	26.37

FINANCIAL HIGHLIGHTS

Fiscal Year
Fiscal Year Ends:	31-Dec
Most Recent Quarter (mrq):	30-Sep-04

Profitability
Profit Margin (ttm):	3.23%
Operating Margin (ttm):	6.35%

Management Effectiveness
Return on Assets (ttm):	1.74%
Return on Equity (ttm):	4.89%

Income Statement
Revenue (ttm):	5.67B
Revenue Per Share (ttm):	59.403
Revenue Growth (lfy)³:	-15.20%
Gross Profit (ttm)²:	2.05B
EBITDA (ttm):	371.00M
Net Income Avl to Common (ttm):	183.00M
Diluted EPS (ttm):	0.938
Earnings Growth (lfy)³:	N/A

Balance Sheet
Total Cash (mrq):	1.93B
Total Cash Per Share (mrq):	13.06
Total Debt (mrq)²:	1.66B
Total Debt/Equity (mrq):	0.265
Current Ratio (mrq):	1.151
Book Value Per Share (mrq):	49.200001

Cash Flow Statement
From Operations (ttm)³:	525.00M
Free Cashflow (ttm)³:	444.00M

View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow

TRADING INFORMATION

Stock Price History
Beta:	0.155
52-Week Change:	39.17%
52-Week Change (relative to S&P500):	31.11%
52-Week High (3-Sep-04):	76.19
52-Week Low (3-Nov-03):	42.22
50-Day Moving Average:	70.94
200-Day Moving Average:	64.08

Share Statistics
Average Volume (3 month):	1,168,681
Average Volume (10 day):	928,000
Shares Outstanding:	147.50M
Float:	146.00M
% Held by Insiders:	1.02%
% Held by Institutions:	54.45%
Shares Short (as of 8-Oct-04):	8.78M
Daily Volume (as of 8-Oct-04):	N/A
Short Ratio (as of 8-Oct-04):	8.586
Short % of Float (as of 8-Oct-04):	6.02%
Shares Short (prior month):	9.13M

Dividends & Splits
Annual Dividend:	3.80
Dividend Yield:	5.58%
Dividend Date:	1-Oct-04
Ex-Dividend Date:	8-Sep-04
Last Split Factor (new per old)²:	N/A
Last Split Date:	N/A

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See Key Statistics Help for definitions of terms used.

Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 30-Sep-04)
ttm = Trailing Twelve Months (as of 30-Sep-04)
lfy = Last Fiscal Year (as of 31-Dec-03)
fye = Fiscal Year Ending
¹ = Data provided by Thomson; ² = Data provided by EDGAR Online;
³ = Data derived from multiple sources or calculated by Yahoo! Finance